CLASSIC POMADE is Imperial’s best-selling, industrial-strength, barber-grade workhorse pomade. Customer-named “America’s Strongest Holding Water-Based Pomade,” CLASSIC POMADE has been a staple in barbershops and salons all across the world for over 10 years. With its smooth and even application, CLASSIC POMADE is easy to use and easy to wash out at the end of the day. The strong, consistent hold and low shine make it useful for a variety of hair types and styles, from thick to thin hair and from classic side parts to contemporary side-swept styles. PRO TIPS: The hold strength and shine can be adjusted by how damp the hair is before applying product. To achieve the strongest hold with the least amount of shine, apply a generous amount of product to dry hair. For a lighter hold with slightly more shine, apply less product to damp hair. Add a little bit of water to re-activate the product and re-style hair throughout the day. For even more hold and more volume, try using GEL POMADE along with CLASSIC. Use GEL first to shape and style, then blow-dry to increase volume. Finally, apply a coat of CLASSIC for an all-day and all-night hold. To make tight styles hold even tighter, style hair with CLASSIC first, then apply GEL to lock in the style and tame any stubborn loose hairs. Also available in a travel-friendly 2 oz size.